The Financial Advisor's Role in Hiring and Retention: Helping Businesses Build Standout Brands

Recent shifts in the job market have created recruitment opportunities for some organizations and challenges for others. But without the right hiring and retention strategies and financial guidance to support them, these organizations may be missing out, regardless of which side of the conversation they’re on. 

The Reason for the Shift 

Driven largely by advancements in AI and machine learning, the next generation of talent considers white-collar jobs unreliable. As an alternative, many members of Gen Z are reconsidering their career trajectories, opting for trade-based, blue-collar roles with greater job security and reduced educational debt.  

In response, many blue-collar organizations are increasing their recruitment efforts by raising wages and reexamining their benefits to appeal to a new generation of talent. But will it be enough?  

What Does This Trend Mean for Business? 

Interest in blue-collar work poses an initial challenge for small businesses but could have long-term ramifications for the larger job market. Here’s what blue and white-collar organizations should consider as the next generation navigates their career:  

For Blue-Collar  

Though new talent is projected to join the market soon, it does not mean hiring will be easier, as finding talent is not the problem – it’s finding quality talent. Furthermore, it will take longer to filter through candidates as the talent pool increases.  

Attracting the right employee will require a rise in standards and personalized compensation plans that appeal to ideal candidates and differentiate blue-collar brands from one another.  

For White-Collar  

With organizations like Microsoft and Apple performing significant layoffs and Lowe’s emphasizing the need for front-line employees, many are predicting a “white-collar recession.”  

Such a reduction in the talent pool puts smaller organizations at risk, increasing the need to stand out from more dominant brands. Though seemingly the opposite of blue-collar, the solution requires a similar approach, as the challenge becomes attracting talent in the first place.   

Optimizing Employee Benefits with a Financial Advisor 

Standing out in a shifting job market requires more than a pay increase. To stand out, blue and white-collar organizations need to deliver personalized benefits to attract their ideal candidates, all within budget.  

For these reasons, we recommend working with a financial advisor who can help you navigate the opportunities available to your organization. Below are a few ways an advisor can help employers deliver personalized benefits that reinforce longevity without disparaging short-term employment.  

1. Compensation Planning 

Develop cost-effective salary structures with performance-based incentives that align with long-term business goals. 

2. Employee Benefits Optimization 

Advisors can guide the selection of cost-effective healthcare, dental, and retirement plans tailored for your organization and introduce less traditional benefits, like mental health support, wellness stipends, or internet/phone reimbursements. 

3. Additional Training 

Help budget for training and certifications programs that boost employee value and satisfaction. Organizations can also tie upskilling to pay raises and offer role-specific AI training to increase retention and productivity.  

4. Financial Literacy 

Introduce financial literacy programs for employees as a benefit to support personal financial goals and reduce stress. Offer budgeting, tax prep, or debt-reduction guidance as a company benefit. 

5. Maximizing Tax Deductions 

Help optimize tax treatment while establishing retirement plans and deferred comp strategies for high-income professionals 

The Right Approach for Your Organization 

Whether you work in a blue or white-collar industry, a shift in the job market demands a new approach to hiring and retention. By working with an advisor, employers can develop personalized compensation and benefits packages to attract the right talent, allowing your organization to stand out without going beyond budget.